If you want to create an ad campaign for Instagram or Facebook, it can be very tempting to hit the “Promote” or “Boost” buttons. They make it so easy; your ad can be up in barely a minute! But there is a much better way to create campaigns that gives you much more control and will get you better results at lower cost. You will need to create an ad account in Facebook’s Business Manager, and a lot of business owners have no idea how to navigate it. In this module, we’ll look at the main areas of your ad account and how you can control elements such as audiences, campaign objectives, and ad creative so that you can start testing out ad strategies for your business.
These modules are made available to mentor clients. If you are interested in working with me, you can book a free initial consultation online.